Maserati

Maserati S.p.A.

Type	Subsidiary
Industry	Automotive
Founded	1 December 1914 Bologna
Headquarters	Modena, Italy
Key people	Sergio Marchionne (Chairman) Harald J. Wester (CEO)
Products	Automobiles
Revenue	€ 825 million (2008)[1]
Owner(s)	Fiat S.p.A.
Employees	695 (2007)[2]
Parent	Ferrari S.p.A.
Website	Maserati.com

Maserati is an Italian luxury car manufacturer established on December 1, 1914, in Bologna.^[3] The company's headquarters are now in Modena, and its emblem is a trident. It has been owned by the Italian car giant Fiat S.p.A. since 1993. Inside the Fiat Group, Maserati was initially associated with Ferrari S.p.A., but more recently it has become part of the sports car group including Alfa Romeo.

History

See Maserati Brothers

The Maserati brothers, Alfieri, Bindo, Carlo, Ettore, and Ernesto were all involved with automobiles from the beginning of the 20th century. Alfieri, Bindo and Ernesto built 2-litre Grand Prix cars for Diatto. In 1926, Diatto suspended the production of race cars, leading to the creation of the first Maserati and the founding of the Maserati marque. One of the first Maseratis, driven by Alfieri, won the 1926 Targa Florio. Maserati began making race cars with 4, 6, 8 and 16 cylinders (actually two straight eights mounted parallel to one another). Mario, an artist, is believed to have devised the company's trident emblem, based on one the Fontana del Nettuno, Bologna. Alfieri Maserati died in 1932, but three other brothers, Bindo, Ernesto and Ettore, kept the firm going, building cars that won races.

Orsi ownership

Robin Hanson driving a Maserati 6CM at the 1937 Donington Grand Prix.

In 1937, the remaining Maserati brothers sold their shares in the company to the Adolfo Orsi family, who in 1940 relocated the company headquarters to their hometown of Modena,^[3] where it remains to this day. The brothers continued in engineering roles with the company. Racing successes continued, even against the giants of German racing, Auto Union and Mercedes. In 1939, a Maserati 8CTF won the Indianapolis 500, a feat repeated the following year.

The war then intervened, Maserati abandoning cars to produce components for the Italian war effort. During this time, Maserati worked in fierce competition to construct a V16 towncar for Benito Mussolini before Ferry Porsche of Volkswagen built one for Adolf Hitler. This failed, and the plans were scrapped. Once peace was restored, Maserati returned to making cars; the Maserati A6 series did well in the post-war racing scene.

Key people joined the Maserati team. Alberto Massimino, an old Fiat engineer, with both Alfa Romeo and Ferrari experiences oversaw the design of all racing models for the next ten years. With him joined engineers Giulio Alfieri, Vittorio Bellentani, and Gioacchino Colombo. The focus was on the best engines and chassis to succeed in car racing. These new projects saw the last contributions of the Maserati brothers, who after their 10-year contract with Orsi expired went on to form O.S.C.A.. This new team at Maserati worked on several projects: the 4CLT, the A6 series, the 8CLT, and, pivotally for the future success of the company, the A6GCM.

The famous Argentinian driver Juan-Manuel Fangio raced for Maserati for a number of years in the 1950s, producing a number of stunning victories including winning the world championship in 1957 in the Maserati 250F alongside Toulo de Graffenried, Louis Chiron, Prince Bira, Enrico Platé, and a few others. Other racing projects in the 1950s were the 200S, 300S (with several famous pilots, among them Benoit Musy), 350S, and 450S, followed in 1961 by the famous Tipo 61.

Maserati had retired from factory racing participation because of the Guidizzolo accident in 1957, though they continued to build cars for privateers. After 1957, Maserati became more and more focused on road cars, and chief engineer Giulio Alfieri built the 6-cylinder 3500 2+2 coupé, which featured an aluminum body over Carrozzeria Touring's superleggera structure, a design also used for the small-volume V8-powered 5000. Next came the Vignale-bodied Sebring, launched in 1962, the Mistral Coupé in 1963 and Spider in 1964, both designed by Pietro Frua, and also in 1963, the company's first four-door, the Quattroporte, designed by Frua as well. The two-seat Ghibli coupé was launched in 1967, followed by a convertible in 1969.

Citroën ownership

A 1957 Maserati 200SI at the Scarsdale Concours

Maserati "Birdcage"

1959 Maserati 5000 GT Coupe

Maserati Sebring

Maserati Quattroporte grille

In 1968, Maserati was taken over by the French car manufacturer, Citroën. Adolfo Orsi remained the nominal president, but Maserati changed a great deal. New models were launched, and built in much greater numbers than before. Citroën borrowed Maserati expertise and engines for the Citroën SM and other vehicles, and Maseratis also incorporated Citroën technology, particularly in hydraulics.

New models included the Maserati Bora, the first mass-produced mid-engined Maserati, in 1971, and the Maserati Merak and Maserati Khamsin soon afterwards; the Maserati Quattroporte II, which shared some parts with Citroën SM, never came into production, although seven were made to special order. The 1973 oil crisis, however, put the brakes on this ambitious expansion when the demand for fuel-hungry sports cars shrank. Citroën went bankrupt in 1974 and on 23 May 1975, the new controlling group PSA Peugeot Citroën declared that Maserati was also in administration.^[4] Propped up by Italian government funds (GEPI, Societa di Gestioni e Partecipazioni Industriali dello Stato Italiano), the company was kept in business.

The Maserati engine and its associated gearbox have been used in other vehicles such as Special Rally prepared Citroën DS, as used by Bob Neyret in Bandama Rally or in the Ligier JS 2.

De Tomaso

In 1975 the company was taken over by Alessandro de Tomaso,^[4] an Argentinian former racing driver, who became managing director. De Tomaso, with aid from GEPI,^[5] had arranged for the Benelli motorcycle company, which he controlled, to buy Maserati from Citroën and install him as its head. New models were introduced in 1976, including the Maserati Kyalami and the Maserati Quattroporte III.

The 1980s saw the company largely abandoning the mid-engined sports car in favour of squarely styled, front-engined, rear-drive coupes, cheaper than before but with aggressive performance, like the Maserati Biturbo.The Maserati Biturbo engine was fitted in a large number of models, all sharing key components. These inclided a short two door coupe, the Maserati Karif, and a cabriolet, the Spyder, designed by Zagato. The last version of the Maserati Biturbo was called Maserati Racing. It has been a transitional model in which several features to be found on the Ghibli II and the Shamal were tested. Two new coupes, the Maserati Shamal and Maserati Ghibli II, were released in 1990 and 1992, respectively.

The company also worked loosely with Chrysler, now headed by de Tomaso's friend Lee Iacocca. Chrysler purchased part of Maserati and the two jointly produced a car, the Chrysler TC by Maserati.

There were also two further very challenging projects:

• the Chubasco a V8 mid-engine sports car, unfortunately due to lack of funding remained a dream.
• the Maserati Barchetta a small open top mid engine sports car, designed by Synthesis design ^[6] (Carlo Gaino) ; unfortunately very few cars were produced.

Fiat ownership

1993 saw the company acquired by Fiat.^[4] Substantial investments were made in Maserati, and it has since undergone something of a renaissance.

In 1999, a new chapter began in Maserati's history when the company launched the 3200 GT. This two-door coupé is powered by a 3.2 L twin-turbocharged V8 which produces 370 hp (276 kW); the car does 0–60 mph in 5.5 seconds. Its top speed is 285 km/h (177 mph). It was replaced by the Maserati Spyder and Coupé in the 2002 model year, which in turn were replaced by the GranTurismo.

Ferrari

In July 1997, Fiat Auto sold a 50% share in the company to Maserati's long-time arch-rival Ferrari (Ferrari being itself a sister company to Fiat Auto under the Fiat Group umbrella).^[3] In 1999 Ferrari took full control, making Maserati its luxury division. A new factory was built, replacing the existing 1940s-vintage facility. Ferrari is credited for bringing Maserati back into business, after many lackluster years of Maserati teetering on the brink of bankruptcy.

More recently, Maserati discussed an agreement with Volkswagen for the German company to share its Audi division's Quattro all-wheel-drive technology (originally meant for the still-born Maserati Kubang sport utility vehicle concept) for Maserati's current Quattroporte platform. This idea has since been abandoned because Volkswagen owns two of Ferrari's direct rivals, Lamborghini and Bugatti.

Meanwhile two new models have been shown to the public: the MC12 road supersports and successful GT racer with a Ferrari Enzo–derived chassis and engine. And the Quattroporte, a high luxury saloon with the 4.2l V8 engine. Maserati is nowadays back in the business, very successfully selling on a global basis. In 2001 Ferrari decided to throw away all the old tooling and installed high-tech devices in the Modena factory, making it one of the most advanced in the world.

Partnered with Alfa Romeo

In 2005 Maserati were split off from Ferrari and merged with Alfa Romeo under Fiat Auto.^[7][8] Maserati sold 2,006 cars in the United States in 2005, 2,108 in 2006, and 2,540 in 2007. In the second quarter of 2007 Maserati made profit for the first time in 17 years under Fiat Group ownership.^[9]

Automobiles

Current models

A Maserati Quattroporte.

A Maserati GranTurismo.

See List of Maserati vehicles for a complete historical list

• Quattroporte (Italian for "four-door"), a sporting-luxury four-door sedan.
• Quattroporte S, a sporting-luxury four-door sedan.
• GranTurismo, a 4.2 litre four-seat coupé introduced in 2007.
• GranTurismo S, a more powerful 4.7 litre variant of the GranTurismo introduced in 2008.
• GranCabrio, a convertible version of the GranTurismo introduced in September 2009.

Since early 2002 Maseratis are once again being sold in the United States market,^[10] which has quickly become for Maserati the largest market worldwide. The company has also re-entered the racing arena with their Trofeo and, in December 2003, the Maserati MC12 (formerly known as the MCC), which was developed according to FIA GT regulations and has since competed with great success in the world FIA GT championship, winning the teams championship three consecutive times from 2005 to 2007. The MC12 has also been raced in various national GT championship as well as in the American Le Mans series. The MC12 is based on the Enzo Ferrari sports car;^[11] 50 street-legal homologation models (roadsters and coupes) have been sold for about US$700,000 each.

GranTurismo in motorsport

Maserati developed fifteen GranTurismo MC racecars, homologated for the European Cup and National Endurance Series, one of which will be raced by GT motorsport organization Cool Victory in Dubai in January, 2010.^[12]

Motorsport

See also

• Riverside International Automotive Museum
• Maserati (motorcycle)

References

Maurizio Tabucchi (March 2003). Maserati: The Grand Prix: Sports and GT Cars Model by Model, 1926-2003. ISBN 8879112600

Notes

External links

• Official Site
• Official Maserati Racing Site
• Official Awards Site